PRMG Promotes Alex Del Haro to Divisional Vice President- Western Division!

PRMG is proud to announce that Alex Del Haro will be taking over the entire West Coast Division.  Alex is a thirty-year trusted industry veteran with an unyielding passion for training and coaching sales professionals. Having just two years under his belt with PRMG, he’s successfully grown the Santa Ana Division’s overall production by more than 200%.  That is why Alex Del Haro is the ultimate choice for the new Divisional Vice President-Western Division. 

Del Haro has plenty of successes under his belt from holding the position of President for the California Association of Mortgage Professionals, Orange County Chapter as well as previously holding pivotal roles for organizations such as Caliber Home Loans, Pacific Union Financial, SunTrust Mortgage and First Magnus Financial Corporation. 

In his new position Alex will be responsible for oversight of all Operations/Sales for the Western Division in the Retail / Wholesale / and Non-Delegated Correspondent Channels and will be working daily from the PRMG Corporate Campus in Corona, CA. Alex will continue to report directly to Chief Lending Officer, Kevin Peranio.

“I’m honored to have been chosen to take the leadership role for the Western Division.  I look forward to working together with Ownership, the Western Division Management Team and staff to increase volume, to grow market share and to improve the overall lending experience for both our internal and external customers. While minimal processes and procedural changes will result in making PRMG-Western Division and its 400+ employees a more fluid, transparent, and efficient team of mortgage professionals, it is equally important we take care of our customers the RM’s, BM’s and LO’s, who play an integral role in our organization and understand there are many players involved in every mortgage transaction, including the broker customers and borrowers we serve each and every day” said, Del Haro.

“Alex has been someone we've been in touch with for many years both as a colleague and a co-worker. His mentor in the business Herb Lewis is also a divisional VP here at PRMG. With new opportunities becoming available at the VP level even when asking Herb for his opinion he immediately said Alex is the right person for the job. Alex connects with his people, actually holds sales meetings, and makes sure those who are accountable are also happy. There are few positions available to balance Ops and Sales in our industry with even fewer people doing it on the same level as Alex.” said, Kevin Peranio.

To get in contact with Alex Del Haro he can be reached at 714.824.2997 or Adelharo@prmg.net